Complete brand identity and website for a compassionate funeral florist — a business where tone, sensitivity and visual warmth all had to work together.
My Last Goodbye is a funeral florist — a business where the visual identity has to do something difficult: communicate warmth, care and beauty while acknowledging the context of loss and grief. The brief was to create a brand that families could trust from first contact.
I developed the complete visual identity from scratch — logo design, colour palette, typography and supporting brand elements. The resulting mark is understated and elegant, designed to work across all touchpoints from shop signage to web.
I designed and built the website to complete the brand experience online, ensuring it matched the sensitivity and warmth of the identity throughout.
