Logo, brand identity, website and stationery for a Chartered Tax Adviser with 30+ years of UK tax experience.
Warren Gell needed a brand and website that reflected the trust and gravitas built up over 30 years in UK taxation, including a decade inside HMRC and years as an Equity Tax Partner. The brief was to create an identity that felt credible and professional without being stiff or generic, something that would put nervous clients at ease while still signalling serious expertise.
I designed the logo and brand identity from scratch, then carried that through into the website and a full set of stationery. The website needed to set out complex services clearly, from Self-Assessment and Capital Gains Tax through to Inheritance Tax and Trusts, while the wider identity had to hold up across print as well as digital.
A professional, trustworthy identity that reflects Warren's depth of experience and puts it front and centre for potential clients, consistent across the website, print and stationery.
